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Comic 433 - Lego Vs Megabloks

29th May 2013, 11:09 PM
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29th May 2013, 11:09 PM
J2383
If you want to buy MegaBloks for your kids, there's nothing wrong with that; but they are not the same thing as Legos, and your children are insulted that you can't see the difference.

Comments:

30th May 2013, 9:46 PM
Colin
Yes, but if you're going to make that point then you probably should use the correct term "Lego" not Legos :-)
30th May 2013, 9:54 PM
J2383
@Colin
Would the plural of "Lego" not be Legos?
31st May 2013, 11:46 AM
GhastmaskZombie
Technically, I think they are known as LEGO bricks. But who really cares about technicalities? And yes, "LEGO" is all caps. I think.
4th Jun 2013, 2:54 AM
No One Of Consequence
A while ago Lego and MegaBlock were in some legal dispute (one of many I believe). I think Lego's patent had expired and they were arguing Megablock was infringing on their trademark shape of the bricks instead (I think TM lasts longer than (c) ).

Anyway, apparently the key is that if customers are confused between the products and can't tell them apart, there is some legal violation. So the judge interviewed a bunch of kids, and discovered they had no problem telling Lego an d Megablocks apart - the good stuff and the crap that fall apart. So Lego lost case because their product is superior, and Megablock kept making cheap knock-offs legally.

As I recall kids identified that the only good thing about Megablock was the cool dragons, and asked the judge to tell grandparents to get the good stuff.